“Aliens to equals” – my guest post on MasaMara for GRIOTMAG

Griot is the reference platform for Black Italians, producing content for and on the black diaspora in Italy and abroad, including documentaries and live events. I contributed an article to their “Style” section on MasaMara, the activewear brand launched in 2016 by Amza Nyonzima, a.k.a. Eli Gold, a Rwandan refugee based in South Africa. In the fashion film introducing Migration is Beautiful – …

Victor Abbey-Hart on cultural misappropriation and integration in Italian fashion

Victor Reginald Bob Abbey-Hart is a designer and sculptor from Ghana’s coastal town of Saltpond. He officially launched Gavachy, a ready-to-wear brand of luxury “Neo-African” styles, in 2015 and has since showed several times in Ghana, Nigeria, and Togo, before relocating to Europe. Ghanaian aesthetic, particularly traditional textile designs and architecture, inspire his work. For “Occularcentrism”, his SS2018 collection, Victor …

Jackie May of Twyg discusses luxury, sustainability, and conscious consumerism in South Africa

Twyg is a not-for-profit media company founded by Jackie May, a writer and former editor at Marie Claire and The Times and now a full-time sustainability advocate. Twyg officially launched in February 2019 to promote an eco-conscious fashion and lifestyle in South Africa. The company, a member of the Union for Concerned Fashion Researchers, is aligned with the U.N. Sustainable …

Talents: Sel Kofiga, The Slum Studio

The Slum Studio – IG @theslumstudio – is a Ghanaian brand that creates wearable art pieces with clothing waste sourced in Accra. Its model of sustainability applies circularity, regeneration, and ethical standards to art-making and is informed by a reflection on human geographies and the socially-produced nature of space. The garments are material maps of multiple journeys and the realities …

Reading files – De-colonise the fashion system, save planetary life. Earth Logic by K. Fletcher and M. Tham

Kate Fletcher and Mathilda Tham’s Earth Logic (2019), available at this link, is a compelling free-to-read, free-to-share, intervention on sustainable fashion and the industry’s shortcomings. In fact, it is a critique of widespread approaches to the crisis that fashion, as one of the world’s largest industrial sectors, has not only contributed to precipitate, but is also accelerating. Fletcher and Tham …

Old clothes, new memories. Anthony Bila styles his parents

Anthony Bila is an acclaimed South African photographer/director, whom I have followed since I began my research and virtually met last year while working on the documentary “African Catwalk” for Italy’s broadcaster, RAI. Bila is one of the first artists that I blogged about and is featured in the documentary, where he describes his practice as capturing the changes happening …

“Decolonising fashion” can reproduce inequality – a compelling reflection by Beatrace Angut Oola

Cornelia Lund*’s interview with Beatrace Angut Oola has just appeared in the journal Fashion Theory. Oola, who is based in Hamburg, has created and curated important Afrocentric fashion and beauty projects launched in Germany in recent years. In 2012, Oola founded the media brand Fashion Africa Now (formerly Africa Fashion Day Berlin), a digital platform and networking site that showcases and connects talents …

#VogueChallengeWho

The viral spread of #VogueChallenge, combined with the BLM imperative of supporting black life and wellbeing worldwide, has intensified the social media conversation on the imbalances of power ingrained in the cultural economy of fashion driven by media giants like Vogue. It is therefore no surprise that the phenomenon triggered by Salma Noor now includes also critical voices and counter-arguments …

#VogueChallenge Africa

About ten days ago, in the wake of the anti-racist protests ignited by the murder of George Floyd, Salma Noor (@capricornbbyy1 on Twitter; @itssalmanoor on Instagram), an Oslo-based student hailing from Somaliland, launched the Vogue Challenge on social media. Noor, who is also an aspiring model, created a fake Vogue cover that showed her portrait wearing a black hijab with …