Maison ART/C is the Moroccan fashion house launched by the Israeli designer Artsi Ifrach, renowned for sumptuous items characterized by an eye-catching use of color and prints. The garments are all made on request and from recycled materials.
“Beautiful sadness” is the maison’s new collection lensed by Mous Lamrabat for Hub of Africa in Addis Ababa. I love the use of the portrait. It highlights Ifrach’s playful references to local dress and folklore in ways that reference colonial photography but this time representing empowered subjects.