AFRICAN FASHION FILMS

The universe of African fashion films is diverse and under-investigated. Most of the times they are left out of discussions of African fashion in spite of an uptick in their production and the positive reception on the continent. Given fashion’s heavy reliance and emphasis on storytelling for branding and marketing purposes, this lack of attention is hard to explain. In my …

TALENTS – AN INTERVIEW WITH DANIEL OBASI

Daniel Obasi (Tumblr, Twitter, Instagram) is a 23 year old stylist, photographer, and art director from Abia and now based in Lagos, who is being hailed as one a prolific representative of the New African Aesthetics movement. Daniel has shot and styled a number of iconic fashion campaigns and collaborated with national and international brands, most notably Vlisco on the …

CHRISTIE BROWN’S “CONSCIENCE” SS’18 AD CAMPAIGN CELEBRATES THE POWER OF WOMEN

Last week Christie Brown released the campaign video of the Spring Summer 2018 “Conscience” collection. The ad, directed by Papa Oppong Bediako, received raving reviews for its stunning visuals. As of today, it’s been watched over 7000 on Instagram.       The Ghanaian luxury womenswear label directed by Aisha Obuobi and worn by style icons the world over, including …

AFROSARTORIALISTS’ JOURNEY TO EUROPE AND A NEW TALENT IN MY SPOTLIGHT

In the year and a half since I launched Afrosartorialism, the fortune and fame of African style bloggers has grown quickly and steadily. Some of them have become international trendsetters; others have launched careers in the fashion industry; others yet have put a growing visibility in the service of community projects and social initiatives. In different capacities, the cultural work of these style amateurs is forcing a change in the …