Data on digital use in Africa

We Are Social, the creative agency based in NYC, has published its annual report on digital use and trends worldwide. The highlight: “more than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half …

L’Etica Indosso highlights the challenges and rewards of ethical fashion in Italy

Saturday 16 November I attended “L’Etica Indosso”, an event on fair fashion organised by CEFA Onlus in collaboration with the Municipality of Bologna. CEFA – Il seme della solidarietà is a human rights NGO that works to alleviate poverty in African rural areas through sustainable agriculture projects and other activities that create opportunities of work and entrepreneurship across the continent. …

arteBOTANICA: South African fashion innovators unite for sustainable fashion

arteBOTANICA launched early this month in Johannesburg to send a message of social responsibility in the setting of the Cradle of Humankind, at Nirox Sculpture Park. Creative director Manthe Ribane, of Dear Ribane collective, chose ethical fashion as the inaugural theme of this annual event that promises to “reveal the exuberant aesthetics and joie de vivre of contemporary Africa”. Ribane lined up some …

An article in Italian on Afrosartorialism

Last month an article on Afrosartorialism appeared in Italian in Il Giornale delle Fondazioni. I’m especially happy about this feature because this is Italy’s principal platform focusing on cultural governance and innovation. I have been in touch with the author, Claudio Calveri who is digital strategy at DeRev Lab and expert of cultural innovation, since the beginning of my research. …

YAGAZIE EMEZIE IMAGES IGBO CULTURE FOR VLISCO

Last month Vlisco&Co unveiled a multimedia project on Igbo culture that includes a collaboration with artist Yagazie Emezi and designers Fruche and Gozel Green. In “Present and Forgotten – An amalgamation of Igbo culture ” Yagazie revisits a topic that is dear to her heart: preserving Nigeria’s ethnic memory and knowledge. For Vlisco she created a series of shots of culture-sensitive styles …

FOCUS MONTH: NIGERIA

I have meant to do reports on individual African countries for some time. Referring to African fashion in the singular doesn’t capture the market’s diversity and it doesn’t take into account the different speeds at which the industry is evolving in each country. It also reproduces assumptions that the styles from the continent fall into an homogeneous category, overlooking, among …

BURBERRY SPOTLIGHTS ADWOA ABOAH’S GHANAIAN PRIDE

This May Burberry released the final part of its 2018 Pre-Fall ad campaign featuring and art directed by the British-Ghanaian model Adwoa Aboah. The portfolio is set in the model’s homelands: Juergen Teller shot the first installment in London, Aboah’s place of birth, moving then to New York where she is currently based.       This last series follows the …