AFRICAN FASHION FILMS

The universe of African fashion films is diverse and under-investigated. Most of the times they are left out of discussions of African fashion in spite of an uptick in their production and the positive reception on the continent. Given fashion’s heavy reliance and emphasis on storytelling for branding and marketing purposes, this lack of attention is hard to explain. In my …

VISUALS: “BEAUTIFUL SADNESS”, MOUS LAMRABAT FOR MAISON ART/C

Maison ART/C is the Moroccan fashion house launched by the Israeli designer Artsi Ifrach, renowned for sumptuous items characterized by an eye-catching use of color and prints. The garments are all made on request and  from recycled materials.   “Beautiful sadness” is the maison’s new collection lensed by Mous Lamrabat for Hub of Africa in Addis Ababa. I love the …

VISUALS: STEPHEN TAYO DOCUMENTS NIGERIAN STREET STYLES

Stephen Tayo is a documentary photographer whose street shots capture everyday life in Lagos. Many of such pictures reflect self-styling practices and dress cultures in urban and rural contexts. They are therefore a great source of research and learning if you are interested in Nigerian street fashion. Tayo’s work has been featured in Vogue,  It’s Nice That, and Coeval Magazine. …

VISUALS: MALAAN AJANG PHOTOGRAPHED BY LUCA VINCENZO

I love this editorial by South Africa-based photographer Luca Vincenzo featuring the Sudanese model Malaan Ajang. It captures the focus on black identity and the boho atmosphere of the afrosartorial aesthetic.   As a matter of fact, I seem to love all of Vincenzo’s works 🙂        

VISUALS: ANTHONY BILA PORTRAITS HIS MOTHER IN SOUTH AFRICAN CLOTHING FOR HERITAGE MONTH

Anthony Bila, the photographer renowned for popularising South African street cultures across the globe, photographed his mother Ethel for Heritage Month, also known as Braai Day and Shaka Day. Mandela created it in 1996 to celebrate the diversity of cultures and beliefs of the country.     Bila portrays his mother in styles of her creation, which pay homage to …

VISUALS: MARIANNE FASSLER AW ’18

South African designer Marianne Fassler has just released the lookbook of the Autumn Winter collection “Concrete Flower”. The release is accompanied by a poem by Melissa Fontini. Her arms spike contrasting petals overhead you can tell she is different from the rest care-free and open to explore the crannies of our world optimistic is this unusual wild flower whose tongue …