AFRICAN FASHION FILMS

The universe of African fashion films is diverse and under-investigated. Most of the times they are left out of discussions of African fashion in spite of an uptick in their production and the positive reception on the continent. Given fashion’s heavy reliance and emphasis on storytelling for branding and marketing purposes, this lack of attention is hard to explain. In my …

TALENTS – AN INTERVIEW WITH DANIEL OBASI

Daniel Obasi (Tumblr, Twitter, Instagram) is a 23 year old stylist, photographer, and art director from Abia and now based in Lagos, who is being hailed as one a prolific representative of the New African Aesthetics movement. Daniel has shot and styled a number of iconic fashion campaigns and collaborated with national and international brands, most notably Vlisco on the …

CHRISTIE BROWN’S “CONSCIENCE” SS’18 AD CAMPAIGN CELEBRATES THE POWER OF WOMEN

Last week Christie Brown released the campaign video of the Spring Summer 2018 “Conscience” collection. The ad, directed by Papa Oppong Bediako, received raving reviews for its stunning visuals. As of today, it’s been watched over 7000 on Instagram.       The Ghanaian luxury womenswear label directed by Aisha Obuobi and worn by style icons the world over, including …

TALENTS: IN CONVERSATION WITH SIZE MBIZA

“Talents” is a space to showcase and learn about the work of emerging creatives in the fields of black fashion, photography, and fine art. *** This month I have the pleasure to post a conversation with Size Mbiza. Hailing from South Africa, Siza is an all-around artist who works in photography, creative direction, and fashion. His works capture the new African cool, visually shaping urban …

IBRAHIM KAMARA: FASHION OUTLAW

Having been out of the loop for 12 months means I get to do a lot of catching up – in fact, that’s all I’ve been doing these last months. While I was busy making friends with wee Ella a lot of new creatives have come into the spotlight, and I relish the overdose of visuals I get just by …

VIDEO: LUPITA NYONG’O DANCES FOR ELLE.COM

A new short film by Samantha Casolari is out, featuring Lupita Nyong’o dancing to music by Valentin Sip. The caption reads: Oscar Award winner and star of blockbuster-to-be Star Wars: The Force Awakens, Lupita Nyong’o loses herself in candid footage captured during her recent Elle UK cover shoot. This is not the usual behind-the-scene video. With jumpcuts, low light, and an atmospheric soundtrack Casolari …

TOWNSHIP FASHION GOES GLOBAL: BOYS OF SOWETO FOR BEN SHERMAN

To promote its 2015 Autumn Winter collection, Ben Sherman released a fashion film shot in Johannesburg in collaboration with a team of African talents. These include South African American director Meja Shoba, the Congolese musician Pierre Kwenders, and the Johannesburg-based collective Boys of Soweto (BOS), featuring as protagonists and stylists. The two-minute film takes place on a sports field, where three …

FASHION FILMS, KENYAN HERITAGE, AND PROMOTIONAL AUDIOVISUAL HYBRIDS

Recently, I have had the pleasure to get back in touch with some wonderful colleagues from my previous research project (conducted at the Centre for Digital Cultures of Leuphana University) on audiovisual paratexts. They invited me to contribute to their blog Watching the Trailer that investigates the viewing/consuming context of trailers (what place, what media, what else is occurring and what comes after), and …

AFRICAN FASHION AS VISUAL STORYTELLING – SOME NOTES INSPIRED BY VICTORIA ROVINE’S INTRODUCTION TO AFRICAN FASHION, GLOBAL STYLE

In her most recent publication, Victoria L. Rovine analyzes African fashion as a manifestation of African artistic expression. Beginning her study with the remark that ‘fashion tells stories’, the scholar follows in the path of an array of other eminent scholars in suggesting that dress is a form of communication (see, for example, Calefato 2004), whose powers of persuasion rely …