Yatreda: hair stories from Ethiopia

Yatreda is a family-run, Ethiopian collective producing visual art on the NFT market. It was founded in Addis Ababa-by model Kiya Tadele with the goal of preserving, circulating and promoting a future-forward view of Ethiopian heritage. The collective has recently released its largest art series so far, Strong Hair, featuring 100 motion portraits of Ethiopian local hairstyles made using a …

YAGAZIE EMEZIE IMAGES IGBO CULTURE FOR VLISCO

Last month Vlisco&Co unveiled a multimedia project on Igbo culture that includes a collaboration with artist Yagazie Emezi and designers Fruche and Gozel Green. In “Present and Forgotten – An amalgamation of Igbo culture ” Yagazie revisits a topic that is dear to her heart: preserving Nigeria’s ethnic memory and knowledge. For Vlisco she created a series of shots of culture-sensitive styles …

THE POLITICS OF HAIR: J.D. ‘OKHAI OJEIKERE’S PORTRAITS OF NIGERIAN HAIRSTYLES

Today, The New York Times posted the article Hairstyles that Ascend, and Aspire, in Nigeria, about the photographic work of the late J.D. ‘Okhai Ojeikere. In the course of a career that spanned several decades, the Nigerian photographer, who died a in Febraury 2014 at 83, documented the hair culture of his country, taking portraits of women in elaborate styles and headgear. While most hairdos where popular, …