AFRICAN FASHION YOUNGPRENEURS: LADUMA NGXOKOLO

Laduma Ngxokolo is a prominent new designer from Port Elizabeth, South Africa. MaXhosa, his brand of men and women’s knitwear made with locally-sourced materials, is showcased at major fashion weeks in the continent and can be purchased at stores in South Africa, Namibia, the UK, France, and the Netherlands. Market projections are positive and so is the feedback from consumers and international actors, including Mercedes Benz and the Norwegian …

LOOKBOOK: “MODERN HUNTERS” BY IAMISIGO

Nigerian brand IamISIGO released the lookbook of “Modern Hunters”, its SS2016 collection designed by Bubu Ogisi, with footwear by Tunde Owolabi. The brand reflects on heritage and the visual appeal of vibrant colors, creating “boy-meet-girl” garments that display a consciousness of the changing lifestyles of West Africans. Ogisi states on Instagram that the collection is spread across the idea of hunting being a “sport” …

STYLE DIGEST: NEWS FROM THE AFROSARTORIALIST UNIVERSE

Designers Africa Fashion Guide covers Adele Dejak’s latest collection of accessories named after the least valuable currency of Nigeria, Kobo. The accessories come in black and gold, respectively Dejak’s brand colour and a symbol of happiness, and are affordable, from $10 to 50. “Kobo represents urban culture and is for edgy people everywhere who want to stand out, who are …

VIDEO: LUPITA NYONG’O DANCES FOR ELLE.COM

A new short film by Samantha Casolari is out, featuring Lupita Nyong’o dancing to music by Valentin Sip. The caption reads: Oscar Award winner and star of blockbuster-to-be Star Wars: The Force Awakens, Lupita Nyong’o loses herself in candid footage captured during her recent Elle UK cover shoot. This is not the usual behind-the-scene video. With jumpcuts, low light, and an atmospheric soundtrack Casolari …

VIEWS ON THE AFRICAN REASPORA FROM GHANA

“Leaving the UK and going ‘home’ to Ghana” is an article by BBC News on reaspora, or reverse migration – the return of first and second generation immigrants to Africa. It comments on two video interviews with a lecturer/deejay and a businessman from Ghana, who have moved back to Accra from London in recent years. This article is useful to summarize a widespread view on reaspora …

AFRICA LEADS WORLD’S GROWTH OF SUPER-LUXURY MARKETS

A few weeks ago, Bloomberg posted an analysis of Africa’s luxury goods market containing useful data to understand a core aspect of the “Africa rising” narrative: the rise of the super-luxury economy of fashion and accessories. Citing projections by Euromonitor of a steady annual growth of Sub-Saharan GDP at 4-5% for the next five years, the study states that the continent is replacing Eastern Asia as …

THE LOOK OF LEADERSHIP: MUHAMMADU BUHARI

I love True Africa‘s post on Muhammadu Buhari as a fashion icon. The article shows the carefully curated style of the Nigerian president, particularly his passion for headgear (that is not exempt from controversy) and eyewear, with some telling pictures. Looking at the images, one cannot but agree with the author that Buhari uses “public appearance as a catwalk”. I am interested in his look of leadership not …

THE GROWTH OF THE ETHIOPIAN TEXTILE INDUSTRY

Ethiopia is one of Africa’s biggest apparel and footwear manufacturers, supplying international brands the likes of Primark, Levi’s Strauss, Tesco, and Asos with cheap, streamlined manufacturing and domestically sourced cotton. According to the Ethiopian Investment Commission, the key reasons to invest in Ethiopia are: Abundant available workforce at very competitive costs: wages in Ethiopia are a fifth of China’s and half of Vietnam’s. Quality …

AFROSARTORIALIST DIGEST: TOP 10 LINKS OF MY MOST RECENT READING ADVENTURES

Laura Eboa Songue, Op-Ed: All African Fashion Needs is Structure – Songue lists five “essential pillars” to build a sustainable fashion industry in Africa: the creation of a pan-African fashion council to establish a framework of reference and maximize designer exposure; better training for designers (a point raised by Charity Nyirongo I discuss here); improvement of fashion-focused African media; launch of professional fairs to …